Our Mission

To improve the world's mental health by creating on-demand access to therapy

We believe that people should be able to speak to a therapist of their choice immediately, conveniently, privately, and in the medium of their choice.




The story behind
PlusGuidance

After experiencing mental health challenges of his own, Nathaniel Smithies wanted to break down the barriers that stop people from getting counselling & therapy, and set out to create a digital solution to achieve this.

Meet the team

Nathaniel Smithies

Nathaniel Smithies
CEO & Founder

Emily Sorensen

Emily Sorensen
Product Manager

Paul Chernett

Paul Chernett
Development Manager

Mihai Rizea

Mihai Rizea
Head of Operations

Yulia Makarova

Yulia Makarova
Head of Customer Success

Ben Chernett

Ben Chernett
Head of UX

Ha Le

Ha Le
Product Developer

Dung Dai

Dung Dai
Product Developer

David Barclay

David Barclay
Head of Design

Mashhood Rastgar

Mashhood Rastgar
Mobile App Developer

Business advisory board

Vitaly Yakovlev

Vitaly Yakovlev
Openr

Peter Shin

Peter Shin
Nomura

Andrew Green
CISCO

Jamie Harvey
Terra Nova

Richard Norwood
Greater London Fostering

Patrick Selley

Patrick Selley
Keystone Law

Harry Selley
Partnerships Advisor

Clinical advisory board

Dr Kate Anthony

Dr Kate Anthony
Co-founder of the
Online Therapy Institute

Sarah Worley-James
Senior Counsellor at
Cardiff University

Tony Capon
Counsellor in Private Practice

Alan Hills
Counsellor in Private Practice

Kate Dunn
Counsellor in Private Practice

Sue Lawson
Counsellor in Private Practice

Jeanette Hennigan
Lead Psychotherapist at
Berkhamstead Schools Group

David Thorne
Counsellor in Private Practice

Dr Mark Smithies
Board member for
Wiltshire NHS CCG

Prof Tony Manstead
Professor of Psychology
at Cardiff University

Prof Ed Wilding
Professor and Head of School of Psychology at Cardiff University