How To Get New Clients

You’re taking your practice online (or considering it?) - hurrah for that! There’s so much potential in bringing your services online. In fact, not doing so could mean you lose out on clients who would not have had therapy unless it was easy and discreet to access. PlusGuidance clients are well-accustomed to the on-demand economy today. On our website, there are specific things you can do to maximise your chances of turning queries into paying clients.

Most importantly: be online and respond quickly

When you join our public search directory, you'll find that there are many other therapists eager like yourself to help as many new clients as possible. There is also a ranking system in place, which weighs accordingly:

  1. Online therapists are displayed first
  2. Offline therapists are displayed afterwards in order of fastest to slowest average messaging Response Times

Your 'Response Time' (displayed publicly) is based on your average response time to every first contact you get from new clients, based on your past 30 days' responses.

Why are we ranking this way? Because we want clients to have the best experience possible, and get the help they need. A therapist responding too slowly could be the single difference between a client getting or not getting therapy.

Because clients tend to want answers fast and will commonly not look beyond the first pages of search results, by far the most important tip for you is to be online as much as possible. A simple way to appear online more:

If you are offline for a long time, you will most likely stop getting messages because you'd rank lower. If there haven't been messages to respond to over the last 7 days, your Response Time will disappear, but it reappears as soon as you respond to the next first-time new client message.

When offline

You don't have to be next to your computer to respond fast. Here are some top tips:

Be proactive

As our directory gets more and more therapists, it becomes increasingly important to make a creative effort to enhance your profile online too.

Communication with clients

The way you respond and communicate with prospects is bound to have an impact on what clients think of you. In the end, they will only pay for sessions if they feel comfortable with you, and it’s during the initial free messages and your first consultation that they will form this impression of you. We’ve therefore created this guide for how to deal with different client messaging scenarios and how you can approach messages to clients in general. The better and more efficient your communication is, the more likely you’ll have clients wanting sessions with you.

Some things that our top therapists have told us are:

Technical optimisations

You are offering a high-quality, traditional talking therapy service to PlusGuidance users, so sessions should go as smoothly as possible to avoid client disappointment and dropout. Be aware that we currently do not support mobile or tablet video and audio sessions, so always make sure that you and your clients are using a computer. You can, however, have messaging session on your phone, although using a computer will give the best results.

To get the best quality session, there are various things you need to test and get right before you have your sessions. It's advised to perform a test session first with new clients to see if there will be an issue to deal with before the full session is due. Read this guide on potential issues and troubleshooting tips, that includes the following important points:

Once you're having sessions with a client

Generally, thinking of how you're retaining your new clients is important too. If you want to build a lasting relationship with a client where you can actually do some real good for them over a long period of time, the client has to want to keep coming back for more sessions with you. As you're probably aware of, the best predictor of therapy success is how you get on personally with the therapist. A high percentage of clients tend to drop out after the first or next sessions precisely because of a poor fit. This means that they have to like you and like what happens in the sessions, at least in the first 3-6 sessions as they build a relationship with you. You might argue that the point of therapy is not for the client to like you but to do what’s best for them to get better. However, that only holds true in a reality where the client never gives up or stops coming. You can’t do any good for a client who doesn’t turn up to a session, so it's worth monitoring what you do to keep clients happy in the long run.

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